About a.b.c.
a.b.c is an independent consulting firm specializing in all things go-to-market. Whether you're looking to launch a new product or optimize an existing business, a.b.c. can provide you with guidance and operational support.
Alyssa Binczyk is a growth specialist experienced in product marketing, product management, and business development. She has over 10 years of experience working in FAANG and strategic management consulting. She has conducted engagements for clients across a variety of industries, including: tech, telecomm, media & entertainment, pharmaceuticals, healthcare, CPG, retail, and professional services.
pre-launch
Preparing your business for a successful & smooth launch
Product definition
Competitive benchmarking
Pricing strategy
Website design
Investor preparation
during launch
Providing strategic & tactical launch management support
Creative development
Campaign management
Traffic optimization
post-launch
Optimizing business performance to reach your goals
UX auditing
Workshop facilitation
Survey design & analysis
UX auditing
Success stories
Luiz R.
Competitive analysis & benchmarking
December 2023
"Working with Alyssa has been absolutely amazing! I had a general idea of what I was looking for and I could see her level of expertise by the mere questions she was asking me to learn more about my ultimate goal. The final deliverable was extremely valuable and really knocked it out the park. Appreciate the work!"
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Ashton M.
Website redesign, marketing collateral development, marketing optimization
March 2024
"I am extremely happy with Alyssa's work. She blew away my expectations, and I will definitely be consulting with her for my next project."
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Dominic G.
New product introduction & design
January 2024
"I needed help to bring a solution to life I've been working on for nearly a decade. Bringing it from my head to paper required outside help. I brought Alyssa on to perform the whole go to market strategy for the solution. My go to market strategy and pitch deck has moved from a few post-it notes to a well articulated presentation. I highly recommend working with her."
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